Not quite the same. The Ukrainian market specializes in traditional products, although there is a tendency to try out new brands. Milk, sour cream and cottage cheese are pretty popular here, whereas Western Europeans mainly prefer yoghurts and some types of fresh cheese, they are a lot like yoghurts in consistency but with larger protein content.
I think the differences stem from ingrained eating habits. Ukrainians seem to prefer drinkable yogurts; maybe it is due to kefir. In Western Europe people mainly buy regular yogurts you eat with a spoon. In fact, I am the only one here to eat my yoghurts, my colleagues usually drink them.
There is a lot we can do for a product promotion. Actimel is a good example. It is not very popular here but it is a hit in Europe. I think it is a glaring omission that dairy producers hardy take into account the love of Ukrainians for sweet products. It may be worth focusing on dairy desserts. There is also Greek yoghurt. It is very popular in some countries like Germany, Spain, the UK but you can rarely see it on Ukrainian supermarket shelves. There are many things which are underrepresented on the Ukrainian market but they are quite capable of winning a share in it.