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AGCO introduced the company's development strategy in Ukraine
31 October 2017, 10:28
AGCO Corporation presented its development strategy in the European region, including the Ukrainian market.
This is reported Traktorist.ua.
The company plans to adjust the organizational structures of AGCO to the active development of the Ukrainian market and develop 2 exclusive dealerships for the Fendt/Valtra and Massey Ferguson full spectrum program.
"Ukrainian market is interesting, because it shows the greatest growth, and this is the ideal market for AGCO. We are following two clearly separated channels of Fendt/Valtra and Massey Ferguson," said Rob Smith, AGCO Senior Vice President and General Manager, Europe And Middle East (EME).
The company plans to introduce Valtra brand to the Ukrainian market and combine it into one channel with Fendt.
According to Rob Smith, this restructuring will also be implemented in Poland and the UK.
Reference: AGCO in 2016 invested about US$ 300 million in research and development.
