Ambar Export BKW re-branded

Re-branded style and logo of the Ambar Export BKW company
Re-branded style and logo of the Ambar Export BKW company
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The Ambar Export BKW company, a part of the BKW group, had a re-branding.

Ambar Export BKW was aimed to modernize the visual part, while maintaining the essence and values of the company, such as commitment, strong team, activeness and determination.

“We entered the Ukrainian agrarian market in 2012, and during this time we managed to take significant positions in the export of crops, earning the reputation of a reliable business partner. Day by day we develop, improve and open up new opportunities for our customers. We perfectly understand the need to comply with the current trends and requirements that the market dictates, so we made the decision to update the company's style and logo. The logo looks dynamic and easy to read, which will help to represent the company even more successfully in the international market,” said Marina Krivonos, Head of the International Trade Department.

Re-branding services were provided by the Mukovoz Design studio — a Ukrainian design studio specializing in the agrarian sector.

“Work on the updated brand was carried out taking into account the fact that the company already had a reputation in the market and a positive attitude of customers and partners. We did not create a brand from scratch but worked with what was already formed, only the visual part was changed. Of the innovations, the motto “Grain of Ukrainian Agrarians” was proposed, which shows the brand value for both suppliers and customers of the company. The new brand says that working with Ambar Export BKW, the client can count on guaranteed volumes — this is the most important thing in the forward-looking trading business,” said the studio's creative director Mikhail Mukovoz.

Reference: Ambar Export BKW is a part of the BKW group. Apart from Ambar Export BKW, the BKW group includes LANDFORTBizon-Tech, and Ocean Invest companies.

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