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Glencore Agriculture Ukraine rebrands to Viterra Ukraine
5 May 2021, 12:11
Glencore Agriculture in Ukraine will rebrand to Viterra from 5 May 2021 following the global rebrand of Glencore Agriculture to Viterra last November.
Vladimir Balan, General Manager of Viterra Ukraine, notes that it is an exciting time for the business, as it adopts the Viterra name and brand.
“Uniting the business under one brand in the 37 countries where Viterra operates, brings together its fully integrated agriculture network that connects producers and consumers to supply sustainable, traceable and quality-controlled agricultural products,” says Vladimir Balan.
He also points that within the global supply chain of Viterra, Ukraine's network of people, storage and handling, crush, transport, transshipment assets and marketing offices creates significant value for the company's customers in Ukraine by connecting them with consumers around the world.
"Customers will start to see the new Viterra brand from today, aside from this change it is business as usual. We look forward to further growth and ongoing investment in our network and continuing to connect the agriculture industry," Vladimir Balan marks.
As a reminder, the global Glencore Agriculture rebranded to Viterra in late November 2020.
